Sensory Branding with Scent Marketing

The Sensory Branding with Scent Marketing  is the quickest way to engage the brain and trigger memories. Whether it’s the distinct aroma of a freshly laundered shirt or the familiar jingle from an old TV commercial, the sense of smell can have a profound influence on a customer’s emotional connection to a brand.

The Secret of Scent Marketing

For example, cosmetics giant Lush uses scent as a key part of their sensory branding strategy. The moment you step into one of their stores, you’re hit with a strong aroma of bath bombs and soap bars. It’s a clear way to convey their message that their products make you feel great, and it creates an experience that customers will want to return to.

Scent-sory branding is a popular choice for brick-and-mortar retail, but it’s important to ensure that the scent you choose matches the mood and feeling you want to promote. For instance, the scent of lavender, basil and citrus can encourage feelings of relaxation, while peppermint and thyme can energize. Rose, meanwhile, has been known to stimulate romantic feelings.

Beyond smell, the sense of touch can also be a powerful driver of brand connections. For example, the crisp sound of closing a quality car door or the satisfying crunch of biting into an apple can trigger an immediate and lasting association with a brand. These kinds of sensory triggers can help you establish a distinctive identity in a crowded marketplace.

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How to Profit from Commodities: UK Trading Strategies for 2024

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